iPhone “Super Cycle” pronounced dead as handset market tumbles

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This article by Alistair Barr for Bloomberg crossed my desk and may be of interest to some clients. Here is a part of the article: “The super cycle is dead,” Steven Milunovich, an analyst at UBS, wrote in a note to investors on Friday. Apple shares slipped 2.9 percent to $163 at 12:18 p.m. in New York, leaving the stock down 3.7 percent so far, this year.

To adjust, Apple is now focusing on its huge installed base of devices and how to make more money from that rather than selling a lot more phones each year, Milunovich added... 

You can read the ARTICLE here.

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